StarReview vs MARA: Comparison 2026
Both tools reply to Google reviews with AI. But which one is better for local businesses with multi-language reviews? Here is the direct comparison.
| StarReview | MARA | |
|---|---|---|
| Pricing | ||
| Entry price | CHF 39/mo | EUR 75/mo |
| Per location (5+) | CHF 19/mo | EUR 50/mo |
| Replies included | Unlimited | 200-500/mo |
| Cost per additional reply | CHF 0 | EUR 0.30-0.35 |
| Features | ||
| Generated replies | ✓ | ✓ |
| Adaptive reply style | ✓ | ✓ |
| Google Reviews | ✓ | ✓ |
| TripAdvisor | ✓ | ✓ |
| Booking.com | ✓ | ✓ |
| Setup | ||
| Setup time | 2 minutes | Variable |
Prices and features as of July 2026, according to the vendors' public pricing pages.
Key differences
Unlimited replies vs. monthly limit
With StarReview, all replies are included, whether 10 or 1,000 per month. With MARA, only 200-500 replies are included depending on the plan. Each additional reply costs EUR 0.30-0.35.
Swiss SMBs vs. international hotels
MARA targets hotels and large chains. StarReview is built for the Swiss market: restaurants, hairdressers, medical practices, garages and all other local businesses.
Simple vs. complex
StarReview is set up in 2 minutes: connect Google, done. MARA offers more configuration options but also more complexity. For most SMBs, the simple solution is enough.
Value for money
StarReview costs CHF 19-39/month. MARA costs EUR 60-160/month. For the core function, automatic replies to Google reviews, StarReview offers significantly better value.
Try StarReview, cancel monthly
Connect Google, get 7 ready reply drafts for free. No credit card.
Frequently asked questions
Is StarReview a real alternative to MARA?
Yes. StarReview offers the same core functionality, automatic replies to Google reviews, at a fraction of the price. For Swiss SMBs focused on Google reviews, StarReview is a full-featured alternative with a lower entry price.
How much does StarReview cost compared to MARA?
StarReview costs CHF 19-39/month with unlimited replies. MARA costs EUR 60-160/month with a limit of 200-500 replies. StarReview has no additional cost per reply.
Does StarReview also support Booking.com and TripAdvisor?
TripAdvisor and Booking.com are connected directly in StarReview: new reviews are detected automatically and matching reply drafts are prepared, which you approve and publish on TripAdvisor or in the Booking Extranet. Facebook and Instagram are not connected directly: there you paste the review manually and copy the reply back. Every paid location includes 20 such replies per month; Google reviews are separate and unlimited.
Why is StarReview so much cheaper?
StarReview is a lean, focused product for the Swiss market. No bloated enterprise feature set, no expensive consultants, just what Swiss SMBs really need: professional replies to Google reviews.
One price. No surprises.
One plan. The price per business drops as you connect more locations.
Other providers charge CHF 79-499 per month for comparable features.
Starter
For 1 business
CHF 39.-
/month
Growth
For 2-4 businesses
CHF 29.-
/business/month
Scale
5+ businesses
CHF 19.-
/business/month
- StarReview learns your style from past and future replies New
- Uses your website details. Mentions services and locations when relevant. New
- Replies automatically in the reviewer's language (DE, FR, IT, EN)
- Specific to every review, no generic template replies New
- 20 replies per month for other platforms like TripAdvisor, Booking.com, Yelp, Facebook and Instagram New
- Unlimited replies to Google reviews
- Multiple locations in one account; price drops automatically from 2 and 5 locations
- Daily email with new reviews and ready-to-send reply suggestions
- Negative reviews stay manual by default. Optional automation by star rating.
- Reply style adjustable per star level
- QR code, review link and print-ready cards to collect more reviews Included
- Photo processing for Google reviews, up to 2 photos per review Optional, not included
- Cancel monthly, no minimum term
7 ready reply drafts for freeConnect your Google Business Profile and get drafts for real Google reviews.You decide what gets published.No credit card, no commitment.
Existing reviews
Already have unanswered reviews? Catch up in one go.
StarReview can generate reply drafts for existing Google reviews from the last 6, 12 or 24 months, or all unanswered reviews.
The price is calculated automatically after your Google Business Profile is connected.