Google review tools compared
StarReview, MARA, Birdeye and Podium in direct comparison. Which tool is the best fit for Swiss SMBs?
| StarReview Switzerland | MARA Germany | Birdeye USA | Podium USA | |
|---|---|---|---|---|
| Pricing | ||||
| Entry price | CHF 39/mo | EUR 75/mo | $299/mo | $399/mo |
| Multi-location (5+) | CHF 19/loc. | EUR 50/loc. | Custom | Custom |
| Replies included | Unlimited | 200-500/mo | Included | Included |
| Currency | CHF | EUR | USD | USD |
| Transparent pricing | ✓ | ✓ | Partial | On request only |
| Core features | ||||
| AI-generated replies | ✓ | ✓ | ✓ | ✓ |
| Approval for negative reviews | ✓ | ✓ | ✓ | ✓ |
| Adaptive reply style | ✓ | ✓ | — | — |
| Automatic style analysis from day 1 | ✓ | — | — | — |
| Per-location AI style profile | ✓ | — | — | — |
| Customer intelligence (praise/criticism analysis) | ✓ | — | — | — |
| Review requests (email/SMS) | ✓ (30/mo incl.) | — | ✓ | ✓ |
| QR code for reviews | ✓ | — | — | — |
| Weekly report | ✓ | ✓ | ✓ | ✓ |
| Platforms | ||||
| Google Reviews | ✓ | ✓ | ✓ | ✓ |
| Booking.com / TripAdvisor | Planned | ✓ | ✓ | — |
| 150+ platforms | — | — | ✓ | — |
| Additional features | ||||
| Social media management | — | — | ✓ | — |
| SMS / Webchat / Messaging | — | — | ✓ | ✓ |
| Payment collection via SMS | — | — | — | ✓ |
| Analytics dashboard | ✓ | ✓ | ✓ | ✓ |
| Chrome Extension | — | ✓ | — | — |
| Languages & market | ||||
| DE / FR / IT / EN | ✓ | ✓ | ✓ | ✓ |
| Swiss focus | ✓ | DACH | International | International |
| Target audience | SMBs | Hotels | Mid-Market | Enterprise |
| Setup | ||||
| Setup time | 2 minutes | Variable | Enterprise | Enterprise |
| Money-back guarantee | 14 days | — | — | — |
| Contract commitment | None | Monthly | Annual | Annual |
Summary
StarReview
From CHF 19/mo
Focused on Google reviews for Swiss SMBs. Unlimited replies, 4 national languages, 2-minute setup. The best value for money.
Get started →MARA
From EUR 60/mo
Hotel-focused tool from Germany. Supports Booking.com and TripAdvisor. Reply limit of 200-500 per month.
Detailed comparison →Birdeye
From $299/mo
All-in-one platform with 150+ review platforms, social media and messaging. For larger businesses with the corresponding budget.
Detailed comparison →Podium
From $399/mo
Enterprise platform with messaging, webchat, payment collection and phone system. For franchises and large chains.
Detailed comparison →Frequently asked questions
Why is StarReview so much cheaper than the competition?
StarReview is a lean, focused product for the Swiss market. No bloated enterprise software, no expensive sales teams, just what Swiss SMBs really need: professional AI replies to Google reviews.
Do I really need 150 review platforms?
For most Swiss SMBs, Google is by far the most important review platform. Hotels additionally benefit from Booking.com and TripAdvisor, these platforms are planned for StarReview.
What is the advantage of a Swiss provider?
StarReview understands all four national languages including Swiss particularities. Prices in CHF, data protection compliant with nDSG and GDPR, and a product built for hairdressers, bakeries, and garages, not just international hotel chains.
Can I switch from another provider to StarReview?
Yes. Setup takes 2 minutes: connect your Google Business profile, done. There is no data transfer needed. StarReview reads your reviews directly from Google.
The best choice for Swiss SMBs
From CHF 19/month. Unlimited replies. Setup in 2 minutes. 14-day money-back guarantee.
One price. No surprises.
Cancel monthly. All prices in CHF.
Other providers charge CHF 79–499 per month for comparable features.
Also available: clean up old reviews
Answer old reviews
One-time cleanup of all unanswered reviews. Bookable independently of the subscription.
from CHF 1.– per review
Tiered pricing
- 1–50 reviews: CHF 1.– each
- 51–200 reviews: CHF 0.50 each
- 201+ reviews: CHF 0.25 each
Choose scope
- Last 6 months
- Last 12 months
- Up to 24 months back